Green Real Estate and Education Go Hand

June 2nd, 2020 by admin No comments »

What a better time to think of value in residential real estate than in the present challenging times. Most are still wondering if the projections of a turn around in the current marketplace are just fiction or truth. Five steps forward and two back, then three forward and three back. So what is really going to drive value for the buyer to buy again? What does a buyer consider in today’s economic climate for the decision to buy a home? Do they think of a home for their family in terms of how their parents looked at the purchase? Do they still think a home is the American Dream where investment returns will be offered in the 6-8% in annual growth patterns as in the past?

The current climate offers a new sales technique for mortgage and real estate companies in moving property. The “short sale” market is of value to the investor, but counter productive for future community values. So, if you want to sell a home in this market, what are your options? The appraiser will always look at recent sales, and there have been several homes foreclosed and resold as short sales in your neighborhood. The bad thing is the family that wants to move across town into a nicer home, but the short sales will affect the value of their home dramatically. Appraisers will look at the most recent sales using the cost approach to determine value. This gives you only one real option to take less for your home, and hopefully buy a short sale across town if any are available. I mean why should we take such a loose; we were always on time with our mortgage and taxes, why are we being so affected by others hard times.

So you don’t sell, because you do not want to take such a loss and there are no foreclosures in the area you want to go. What do you do to build value for the future? What do you honestly think will help your home stand out in front of the others? What do you think a buyer is thinking about today? Low utility bills? Are they considering looking into solar or energy savings? Are they curious about green building and green renovation products? Here is an idea. Put $15,000 in energy efficient upgrades in your existing home, taking advantage of the tax incentives and rebates. Now, depending on the upgrades you have chosen, the property stands out in this development. With offering up to 65% lower energy bills alone a buyer desiring your neighborhood may lean towards your home even if there is a short sale for less money. The timing couldn’t be better as most are curious on how to renovate to lower utility bills. Green renovations, can make a difference in real estate values. Using healthy materials and installing more high efficiency systems will making a difference in quality of life. While economic times are challenging those involved in the energy sector hold promise for growth. Our company, Green Real Estate Education is educating all sectors in the real estate industry to bring these points to those is there markets. Our educational programs are in demand even in these economic times.

Energy Efficient Homes and proper marketing especially if they offer the added benefit of being green certified properties are some of the most sought after residences and gaining strength daily. The entire building industry is changing towards sustainable and green techniques; it’s about time we embrace the new green revolution.

It is our opinion that a home seller should separate their property from the short sales and get green products and systems into their home as soon as possible. Some may not be thinking of selling right now, maybe in the future. But all renovations need to have energy conservation and the concepts of offering healthier indoor air quality in all they do in the future. . To investigate the best and most affordable way is to do a green renovation that will produce future value, is to hire a one of the 5,000 Green Real Estate Education has trained. A GCMP-GL is a Green Certified Mortgage Professional with a Level One Green Leadership Certification and a GCREP-GL is a Green Certified Real Estate Professional with a Green Leadership Certification. These professionals will offer options many do not even realize exist. Preparing your home for your future and the future of others will be a key to a successful sale. As a buyer, using these professionals will bring you additional information for becoming more aware of what your investment can bring in the future. This can and will support value while separating your home from others.

Kerry Mitchell is the founder and course developer of Green Real Estate Education, which is on target to educate more than 20,000 real estate professionals in going green by 2010. Mitchell established the recognized certification for the real estate industry, the GCREP.GL. She worked for 14 years as a licensed real estate broker in Maryland and Florida, where she now resides.

Green Real Estate Education Presents a New Era Coming to the Industry

March 17th, 2020 by admin No comments »

Real Estate Investors can see a new era coming in the green revolution. It is no longer business as usual. Years ago, all professions in real estate were forced to become part of the information age, a new information revolution. Fifteen or so years ago, in many areas hard copy paper descriptions of homes for sale and lease and commercial properties were hand delivered. When the information highway came about, computers delivered property information and allowed people to access public records and tax information, providing up-to-date statistical property reports.

We now look to the next 20 or so years from a real estate investment standpoint. In an age where values are declining, it is time to know why green can cause a major shift in a buyer’s decision. A selling price is and always has been what a buyer is willing to pay. Well, thanks to the media — through newspapers, websites and TV, especially HGTV and other stations — education for consumers is being offered. The days of accepting a piece of real estate with the the risks of unhealthy indoor air quality are becoming fewer as consumers become educated.

Through our company, Green Real Estate Education, those in the industry have a green certification program that close to 5,000 now see as an excellent first step to understanding why green building is growing so quickly. Green Real Estate Education is educating those professions such as Real Estate Agents, Home Inspectors and Mortgage Professionals and even government professionals who are planning infrastructure for the future to spread the news that going green while considering renovations and upgrades can save money. If I think back to when I was practicing real estate, if you could give me a property to market that had special beauty, or an attribute to stand out in the marketplace, I was glad. If I showed a property that had “more to offer” than others in the neighborhood, it was exciting. A home that showed lower utility bills would not have stood out as it would today.

When we teach our certification classes, we hear agents say over and over that buyers are asking about more energy-efficient product and systems in properties. Energy Star from EPA and the Department of Energy initiatives are helping consumers realize the tax incentives available to them. Those in the industry are embracing our courses for many reasons. They want to know their part so they can become leaders in the Green Revolution.

The Realtor must understand what a green certification is. Agents and home inspectors must allow energy raters into their circle of influence. All in the real estate arena must begin to help building code officials offer fast-track permitting for those who want to renovate to become more energy efficient. Mortgage professionals, underwriters and loan processors must get in the game to understand green underwriting standards coming down the pike. Appraisers are scurrying to substantiate these green renovations and upgrades for higher value. Taking the actual direct savings in utility bills is a great start for the mortgage industry. There are special forms for energy-efficient mortgage loans for consumers.

We’ll keep training so those responsible for your real estate investment can offer suggestions that can only add to its value. Make sure you look for an agent, mortgage professionals or home inspector who displays our GREEN HOUSE LOGO as a Green Certified Real Estate Professional with our Green Leadership title to lead you in the right direction. Go green save money!

Kerry Mitchell is the founder and course developer of Green Real Estate Education, which is on target to educate more than 20,000 real estate professionals in going green by 2010. Mitchell established the recognized certification for the real estate industry, the GCREP.GL. She worked for 14 years as a licensed real estate broker in Maryland and Florida, where she now resides.

Marketing, Promoting and Advertising Your Business

February 28th, 2020 by admin No comments »

One thing that goes without saying in today’s business world, is that regardless of the nature of your home based business, a website is an absolute MUST. Whether you have a product or service to sell, whether local or global, your business will go nowhere fast if you don’t have an online presence. If you need internet marketing help, you’ve landed on the right article. I’ll give you some home based business marketing ideas that will help you promote your business successfully.

The first step is choosing a domain name and getting it registered. You can build your own website (if you have the time) and host it yourself or you can have everything done by another company (if you have the money). Either way, you have many options and tools at your disposal that can align with your business plan and budget. Also note that you can still start your own home based business even if you don’t have a product or service to sell. There are thousands of individuals and companies that have products you can sell for them while earning a commission, called affiliate marketing.

Of the many business marketing strategies known to man, internet marketing is, hands down, the best strategy to use for promoting a home based business as it is the cheapest method and has the potential for reaching millions of people all over the globe. Driving traffic to your site through online resources is like killing two birds with one stone. You can tackle print advertising by writing articles and publishing them to directories and ezines and by submitting ads to the many available (and most of them free) classified ad sites. Online media advertising encompasses writing press releases and distributing them to press release sites. One of the biggest and most popular online advertising trends today is via social media advertising through sites such as Twitter, Facebook, and LinkedIn where you build relationships with your customers. Forums and communities are also great ways to build relationships which helps promote your home based business in the long run. Simply Google your market or industry with the word ‘forum’ or ‘community’ behind it and search for one or two that seem to be the best fit for you.

All of these methods of online advertising contribute to search engine optimization (SEO), which is to say improving your online visibility and escalating in the search engines like Google, Yahoo and Bing. Your goal is to claim the #1 spot in the organic search results (the results on the left, not the right side which are paid ads). This is where your traffic will come from. If you are 800 in the list of search results, no one is ever going to see your site because very few people have the time or patience to scroll through 800 search results. Research shows that people typically won’t even scroll past 4 or 5 search results, let alone 800.

Can you grasp the importance of internet marketing for any business? If you are new to the internet marketing phenomenon and don’t know exactly where to start, there are many great programs or systems online that walk you through every aspect of marketing your online business. A lot of these systems were created by online entrepreneurs who have spent thousands of their own dollars trying to figure it all out over the years and finally DID. Their sacrifices have made it easier for newbies to become successful at their own online home based business. If you are new to running your own home based business, I recommend you find a great system (do your research, read reviews, ask questions in forums) and start marketing your home business from there. Don’t waste the time and money that so many of us have in going it alone, without a proven system, as it will just set you back further and hinder your progress.