Green Real Estate Education Presents a New Era Coming to the Industry

March 17th, 2020 by admin No comments »

Real Estate Investors can see a new era coming in the green revolution. It is no longer business as usual. Years ago, all professions in real estate were forced to become part of the information age, a new information revolution. Fifteen or so years ago, in many areas hard copy paper descriptions of homes for sale and lease and commercial properties were hand delivered. When the information highway came about, computers delivered property information and allowed people to access public records and tax information, providing up-to-date statistical property reports.

We now look to the next 20 or so years from a real estate investment standpoint. In an age where values are declining, it is time to know why green can cause a major shift in a buyer’s decision. A selling price is and always has been what a buyer is willing to pay. Well, thanks to the media — through newspapers, websites and TV, especially HGTV and other stations — education for consumers is being offered. The days of accepting a piece of real estate with the the risks of unhealthy indoor air quality are becoming fewer as consumers become educated.

Through our company, Green Real Estate Education, those in the industry have a green certification program that close to 5,000 now see as an excellent first step to understanding why green building is growing so quickly. Green Real Estate Education is educating those professions such as Real Estate Agents, Home Inspectors and Mortgage Professionals and even government professionals who are planning infrastructure for the future to spread the news that going green while considering renovations and upgrades can save money. If I think back to when I was practicing real estate, if you could give me a property to market that had special beauty, or an attribute to stand out in the marketplace, I was glad. If I showed a property that had “more to offer” than others in the neighborhood, it was exciting. A home that showed lower utility bills would not have stood out as it would today.

When we teach our certification classes, we hear agents say over and over that buyers are asking about more energy-efficient product and systems in properties. Energy Star from EPA and the Department of Energy initiatives are helping consumers realize the tax incentives available to them. Those in the industry are embracing our courses for many reasons. They want to know their part so they can become leaders in the Green Revolution.

The Realtor must understand what a green certification is. Agents and home inspectors must allow energy raters into their circle of influence. All in the real estate arena must begin to help building code officials offer fast-track permitting for those who want to renovate to become more energy efficient. Mortgage professionals, underwriters and loan processors must get in the game to understand green underwriting standards coming down the pike. Appraisers are scurrying to substantiate these green renovations and upgrades for higher value. Taking the actual direct savings in utility bills is a great start for the mortgage industry. There are special forms for energy-efficient mortgage loans for consumers.

We’ll keep training so those responsible for your real estate investment can offer suggestions that can only add to its value. Make sure you look for an agent, mortgage professionals or home inspector who displays our GREEN HOUSE LOGO as a Green Certified Real Estate Professional with our Green Leadership title to lead you in the right direction. Go green save money!

Kerry Mitchell is the founder and course developer of Green Real Estate Education, which is on target to educate more than 20,000 real estate professionals in going green by 2010. Mitchell established the recognized certification for the real estate industry, the GCREP.GL. She worked for 14 years as a licensed real estate broker in Maryland and Florida, where she now resides.

Marketing, Promoting and Advertising Your Business

February 28th, 2020 by admin No comments »

One thing that goes without saying in today’s business world, is that regardless of the nature of your home based business, a website is an absolute MUST. Whether you have a product or service to sell, whether local or global, your business will go nowhere fast if you don’t have an online presence. If you need internet marketing help, you’ve landed on the right article. I’ll give you some home based business marketing ideas that will help you promote your business successfully.

The first step is choosing a domain name and getting it registered. You can build your own website (if you have the time) and host it yourself or you can have everything done by another company (if you have the money). Either way, you have many options and tools at your disposal that can align with your business plan and budget. Also note that you can still start your own home based business even if you don’t have a product or service to sell. There are thousands of individuals and companies that have products you can sell for them while earning a commission, called affiliate marketing.

Of the many business marketing strategies known to man, internet marketing is, hands down, the best strategy to use for promoting a home based business as it is the cheapest method and has the potential for reaching millions of people all over the globe. Driving traffic to your site through online resources is like killing two birds with one stone. You can tackle print advertising by writing articles and publishing them to directories and ezines and by submitting ads to the many available (and most of them free) classified ad sites. Online media advertising encompasses writing press releases and distributing them to press release sites. One of the biggest and most popular online advertising trends today is via social media advertising through sites such as Twitter, Facebook, and LinkedIn where you build relationships with your customers. Forums and communities are also great ways to build relationships which helps promote your home based business in the long run. Simply Google your market or industry with the word ‘forum’ or ‘community’ behind it and search for one or two that seem to be the best fit for you.

All of these methods of online advertising contribute to search engine optimization (SEO), which is to say improving your online visibility and escalating in the search engines like Google, Yahoo and Bing. Your goal is to claim the #1 spot in the organic search results (the results on the left, not the right side which are paid ads). This is where your traffic will come from. If you are 800 in the list of search results, no one is ever going to see your site because very few people have the time or patience to scroll through 800 search results. Research shows that people typically won’t even scroll past 4 or 5 search results, let alone 800.

Can you grasp the importance of internet marketing for any business? If you are new to the internet marketing phenomenon and don’t know exactly where to start, there are many great programs or systems online that walk you through every aspect of marketing your online business. A lot of these systems were created by online entrepreneurs who have spent thousands of their own dollars trying to figure it all out over the years and finally DID. Their sacrifices have made it easier for newbies to become successful at their own online home based business. If you are new to running your own home based business, I recommend you find a great system (do your research, read reviews, ask questions in forums) and start marketing your home business from there. Don’t waste the time and money that so many of us have in going it alone, without a proven system, as it will just set you back further and hinder your progress.